50 professional travel bloggers together with digital marketing experts to be flown down courtesy of SriLankan Airline
Asia’s First Ever Travel Bloggers Conference, a brainchild of Cinnamon Hotels & Resorts will be hosted in Sri Lanka in partnership with the National Carrier SriLankan Airlines on the 18th of November 2014, at Cinnamon Lakeside Colombo.
In organizing the above, Cinnamon Hotels & Resorts together with the Professional Travel Bloggers Association (PTBA) have now selected 50 of the Best Travel Bloggers with a combined following of over 20 million followers! These bloggers from around the world will be hosted on a four day Pre-Conference tour in order to experience Sri Lanka and this would help them understand what the destination has to offer global travelers.
The conference will consist of eminent speakers who are at the helm of their respective organizations including global social media and digital marketing powerhouses such as Google, Trip Advisor, Revinate, Travel Click and also travel experts from BBC Travel, The Times of London and Four bgb PR.
Participants of the conference will have the exclusive opportunity to interact with leading Travel Bloggers through the unique concept of ‘Speed Networking’ which offers one on one communication and exposure with these key influencers who are at the apex of hospitality and tourism. Over the duration of the conference participants will also be exposed to insights and techniques that are implemented and practiced by the world’s most successful Travel Bloggers and Social Media sites.
“TBCasia 2014 will set the benchmark for Asia’s travel industry, as Cinnamon Hotels & Resorts has recognized the importance of digital media and referral marketing in the Hospitality Industry” said Dileep Mudadeniya, Head of Brand Marketing at Cinnamon Hotels & Resorts.
Further explaining about the benefits for those participating Dileep commented that “this conference will allow all participants to network with some of the world’s leading travel bloggers and Global Experts to understand the benefits of, and learn how to effectively work with travel bloggers. The wide reach of audiences these professional bloggers have across the world, extends to 39% from Americas, 47% from Europe, 11% from Australasia and also from smaller regions”
The conference will cover: the dos and don’ts of blog writing, digital storytelling, mobile photography for blogs and how to market brands using new media.